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Rod Cousens Joins Jagex as New CEO with Strategy of Selling Games in Parts

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04/03/15

It is reported that Codemasters' CEO Rod Cousens has left the company with immediate effect, moving to join Jagex as the Cambridge developer's new chief executive. Based on Rod's previous statement, he seems to sell games in parts. But staff of Jagex has claimed that it will never happen on RS.

Rod Cousens’ concept for games

Two years ago, Rod came up a strategy for selling games in an interview. He suggested lowering the buy-in rice of games and then offering various bits of the game for an additional price, up to the normal retail price of the game. It is just like selling games in parts.

For instance, a $60 title can be split into a $30 title with additional $10, $10, and $10 for features people may not want. Thus players are allowed to pick what they may want, instead of just a straight $60. In a word, devs need to lower the barrier to entry a game at first.

Jagex claimed that it doesn’t apply for RS

With that strategy, players wonder if scapers could pay less for membership in order to not have access to certain areas, bosess, quests, or skills. And Jagex has confirmed that it doesn’t need to work in the context of RS, and his atatement is more about games which get published, not those which are always being updated like RS. “He said that, but it doesn't mean that things are about to change for RS.”

Actually, no matter who is appointed as Jagex CEO, roles of 07 RS gold or rs 3 gold will never change in the game. So everyone still needs to buy old school RS gold cheap to prepare for the battle.

 

The RSorder Team

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